Prohibition+and+Revival,+1920+–+1930s

Anheuser Busch Marketing -- Prohibition and Revival

This is a poster that the company used for marketing after prohibition was appealed which says "Something more than beer is back" which is obviously implying that their product is not just beer, but is also some kind of nebulous, wonderful think like "love" or "hope" or "togetherness" in addition to being beer.



This is an old sign which shows that while prohibition was in effect, the company was trying to keep afloat by marketing other products, in this case Ginger Ale. They also marketed random things like trucks.



And, since we're talking about bottles, I thought it would be a good idea to show the non-alcoholic bottle for a soft drink called Bevo (the label says "Non-Intoxicating." The bottle has a chubby little body and a really long neck.